Coca Cola Super Bowl Commercial

February 3, 2014

Coca_Cola03

Coca Cola’s entry into the Super Bowl ad campaign had a message that was, as it were, Coke Classic: it celebrated the many kinds, colors, lifestyles and origins of Americans who are nonetheless one. Over a scene of these many Americans, it played a patriotic song: not the National Anthem, but the more accessible, singable “America the Beautiful.” It showed us a panoply of American faces, young, old, brown, white, straight, gay (it included what are said to be the first gay parents depicted in a Super Bowl ad), in cowboy hats and hijabs, playing, eating, and exploring all-American vistas.

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